As a commercial photographer, I am commissioned to work on a broad mix of photographic assignments. Many of these assignments are studio based or on location in and around Sydney. Others require shooting at multiple locations across Australia and overseas.

The photographs I take are generally for marketing or advertising materials such as company brochures, print advertising, product brochures, corporate websites, project case studies and annual reports. I'm well experienced in interpreting communication briefs to ensure the resulting images fulfil their purpose. I also enjoying working and collaborating creatively with designers and art directors to deliver the best results and meet demanding creative briefs.

I really enjoy working and collaborating creatively with designers and art directors to help solve their communication challenges.

Studio shoots can range from a simple portrait with a backdrop through to complex set-ups requiring scene builders, stylist and props. Product shots require careful set-up and lighting. When working with paid talent, I like to make sure I'm ready to shoot the moment they're finished in hair and make-up to avoid running up unnecessary fees. Careful and thorough planning along with great crew management skills make all the difference.

When on location, communication, planning and well managed logistics is fundamental to a successful outcome. There's nothing worse than arriving at a location to find the site manager wasn't expecting you or the plant and equipment you're there to photograph has been shut down for maintenance. I like to make sure I'm in communication with all the relevant stakeholders beforehand to minimise surprises on shoot day. That said, even the best made plans are can be turned on their head by a force of nature. It's in these situations where remaining calm under pressure ensures I can still deliver a successful outcome.

Whatever the assignment, my role as a photographer is to capture compelling images that deliver on the communication goals and to help my clients achieve their desired commercial objectives.